The fact that the Mercedes-Benz S-class has become a runaway success in many markets, including Thailand, comes as no surprise.
Apart from the lofty brand image it possesses in a country obsessed with the three-pointed star logo, the flagship Benz had many obliging product characteristics to appeal to wealthy Thais.
Everybody knows that a luxury car needs to have highly opulent interior, comfortable road manners and some technological novelties to boast about. Whichever generation it was, the S-class seemingly had all those.
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