Sorajak to return glory to Thai Airways

Published: 21 Nov 2012 at 16.58
Online news: Aviation

The new Thai Airways International chief hopes to bring back glory for the flag carrier by the time he walks away from the position.

"I want to bring back glory to THAI to make it an airline everybody will be proud of,'' Sorajak Kasemsuvan said on Wednesday in an exclusive interview with the Bangkok Post.

Mr Sorajak admitted there are problems plaguing the airline -- including complaints about seats, food and other services -- but said it will all be tackled in his tenure in his efforts to keep THAI competitive with its rivals.

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franklin
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Discussion 10 : 22 Nov 2012 at 00.2510
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I will do all in my power to avoid Thai Airways just as I do using Suwampapoon Shopping Mall Airport. The service just isn't on par with other better serviced and cheaper carriers. Last time I had no choice but to fly Thai Airways I felt like the crew was doing me a favor by allowing me to fly with them! Arrogance?
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Silkpit
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Discussion 9 : 21 Nov 2012 at 23.369
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Yet another hopless and futile attmpt to turn a corrupt state enterprise around. Full privatisation, with a rigorous scale down of the payroll, and huge change of mindset fo the remaining TG staff's top down to the bottom is required to eventually return to a competitive edge.
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bluebkk
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Discussion 8 : 21 Nov 2012 at 21.558
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Get rid of all the over paid cabin staff whose arrogance is as big as their incompetence and give the young crew 3 year contracts... like SIA.... profit and customers will return...
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thag
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Discussion 7 : 21 Nov 2012 at 21.177
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Six years ago I used Thai for the first time in a return trip UK/Thailand via the USA, booking the flight in their Phuket office. After the trip no airmiles were credited. I visited their Phuket office to find out why. It appeared that the booking clerk had made an admin error and I would have to contact Thai in Bangkok. Three faxes later (they didn't have email)I had not received a reply nor have I ever received even an acknowledgement. A corporate instruction was issued and to this day after around eighty business class flights between Europe and Thailand we've never used Thai Airways. Their lack of interest in customers is breathtaking.
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arch
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Discussion 6 : 21 Nov 2012 at 21.086
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Some numbers:

Thai Airways
Fleet Size: 89
Destinations: 75
Number of Employees: 25.761

Singapore Airlines:
Fleet Size: 102 (excluding subsidiaries)
Destinations: 62
Number of Employees: 14.515

No wonder TG is losing money.
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bubbs
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Discussion 5 : 21 Nov 2012 at 21.065
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I used to fly business but now use economy, no difference really except the size of seat. For long haul I look elsewhere as other carriers provide far better service
Why is it as a Gold card holder I get no privileges at immigration, yet when I use Chinese, Turkish airlines I get it all even though flying economy. Thai is to elitest and the crews in general act above their station, they are in a service industry. The key word being service. They should look at other airlines carefully and then they will see their shortcomings, but as others say as long as the hob nobs get priority they will remain light years behind Qatar, SIA and Cathay
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barryw
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Discussion 4 : 21 Nov 2012 at 19.264
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Thai will never be run as a business because the politicians would lose all their benefits, like free upgrades and their separate check-in at the airport. Does any other airline, I wonder, operate a separate check-in for members of parliament?
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pete
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Discussion 3 : 21 Nov 2012 at 18.363
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“Mr Sorajak is banking on more aggressive promotion of ticket sales on the Internet to help drive revenue……”

Not long ago I looked for business class fares to London and THAI were almost on a par with Middle Eastern carrier’s first class fares. In fact it would have been considerably cheaper to fly to Singapore and back via Bangkok taking the same THAI flight to London than book direct from Bangkok. I pointed out this anomaly to THAI in an email, but needless to say it went unanswered. Smooth as a knotted rope.
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bkposter
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Discussion 2 : 21 Nov 2012 at 18.152
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The best thing that could happen to Thai would be a total withdrawal of government. The company should be taken to a public offering in the stock market. Get the massive government bureaucracy out of the way and they can compete. Half the payroll at the moment has no function other than to collect a pay check and pass part it on to their patron.
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dickemery
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Discussion 1 : 21 Nov 2012 at 18.031
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interference by the government,the major stake holder, have made thaiairways too expensive ,a simular scenairo is existing in the rice market,whats happened to a freemarket,perhaps the man ftom dubai could explain
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Sorajak to return glory to Thai Airways | Bangkok Post: business