TAA seeks right passenger mix
- Published: 28 Nov 2012 at 00.00
- Newspaper section: Business
As it gears up to cash in on China's fast-growing out-bound travel demand, Thai AirAsia (TAA) faces a tough task in striking a balance between Chinese and non-Chinese passengers.
The no-frills carrier's flights between Bangkok and Chongqing (inaugurated on March 23) and Wuhan (Oct 19) are 80-90% filled with Chinese, underscoring an excessive reliance on passenger traffic for those nationals.
Such a heavy dependence makes Thailand's largest low-cost carrier (LCC) vulnerable to flying empty aircraft, especially when events such as the political unrest of recent years leads Beijing to issue an advisory against travel to Thailand.
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.
