Ford splurges for makeover | Bangkok Post: business

Business > Marketing

Ford splurges for makeover

B1bn for showrooms, local service centres

Ford Sales & Service (Thailand) is spending 1 billion baht to revamp its showrooms and service centres nationwide over the next 18 months.

The company also plans to expand the number of showrooms and service centres to 140 next year from 118 now.

Yukontorn Wisadkosin, the vice-president for marketing, sales and service, said the outlay is part of ambitious plans to become a top-five car company in Thailand in terms of sales in the next few years, up from seventh this year.

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