ENTERTAINMENT AND MEDIA
Entertainment and media spending in Thailand is expected to rise to US$14.8 billion by 2017, up from $9.7 billion projected this year, fuelled by surging demand for internet access, TV advertising and consumer and educational book publishing, a PwC forecast says.
The fast-expanding Thai entertainment and media market will grow at a compound annual growth rate of 11.3% over the next five years _ the fourth-highest rate in Southeast Asia _ compared with much slower growth in developed markets including 4.8% in the US and 3% in Western Europe.
Globally, the market is expected to grow by 5.6%, generating revenue of $2.2 trillion in 2017, up from $1.6 trillion last year. The US will remain the largest entertainment and media market, reaching $632 billion in 2017 from $499 billion last year.
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