Wacom Co of Japan is the latest tablet maker to enter the Thai market, drawn by the high growth that makes it one of the most lucrative markets in the world.
It can draw, sketch and paint on the move, says Ms Woon. SOMCHAI POOMLARD
The global interactive pen displays and personal computers firm officially joined the high-end tablet market in Thailand with the launch of its first mobile professional tablet, which it claims to be the "Lamborghini of tablets".
After the global launch last month, Wacom chose Thailand as the second country in Southeast Asia after Singapore in which to roll out its new product line priced from S$1,990 to S$3,399 (50,000 to 85,400 baht).
"Given the increasing number of US companies outsourcing their animation and movies to Thailand, and because the Kingdom is one of the most tech-savvy countries, we believe we will be successful here," said Cecilia Woon, senior marketing manager of Wacom Singapore Pte.
Wacom rolled out two models of creative graphic tablets _ the Cintiq Companion and the Cintiq Companion Hybrid.
The Android-based tablets will be commercially available next month, unofficially retailing at about S$1,990 and $3,399.
The tablet's highlight is the ability to draw, sketch and paint on the move without being confined to a traditional studio or office.
Diversitec and Value System have been appointed Wacom's local authorised distributors.
Ms Woon said the tablets target high-end creative professionals in the advertising, movie, animation and photography sectors.
Other targets include state agencies, universities and schools, hospitals, banks and tech-savvy consumers.
Ms Woon believes Thailand will be the group's second-largest market in Southeast Asia after Singapore, its regional headquarters.
She said the tablet market is growing at the expense of notebooks and laptops as telecoms adopt high-speed wireless broadband technologies.
Wacom expects consolidated revenue will grow by about 50% to 61 billion yen (19.4 billion baht) this year, up from 40.7 billion last year, almost doubling to 120 billion annually by 2016.