Kacha Brothers Co, owned by Safari World theme park, plans to open Kyo Roll En restaurants in other Asean countries over the next few years.
‘‘So far we’ve received a warm response from customers including Japanese,’’ says Mr Litti.
Chief executive Litti Kewkacha said the expansion comes as the number of Thai outlets is set to reach 15 by 2015.
Two high-potential countries for Kacha Brothers are Singapore and Indonesia, as those markets have no restaurant offering the same-store concept of Kyo Roll En, which serves cake rolls, desserts and Kyoto-style snacks.
Mr Litti lived in Singapore for 10 years and found many fine dining places there, as Singaporeans have high purchasing power.
"The number of tourist arrivals in Singapore continues to increase due to casino attractions, while Indonesian consumers have similar taste in food to Thais," he said.
The expansion will come in the form of ventures with local partners, but the process may take time.
Moreover, the firm wants to study local consumer habits and regulations.
Kyo Roll En opened in Thailand last year. It has three stores in Bangkok, in Gateway Ekamai, The Emporium and Siam Paragon.
A fourth branch will open in CentralPlaza Lardprao next month.
Next year, four more outlets will be added at tourism sites in Bangkok at a cost of 5 million baht each.
Desserts and ice cream are highly competitive due to the large number of local and international players.
"So far we've received a warm response from customers including Japanese," Mr Litti said.
Apart from Kyo Roll En, Kacha Brothers will introduce one or two new brands under its portfolio, which now includes Sfree, Parferio, Sfree Desert Express and Aldy's Coffee Lite.
"Our strategy is to develop our own dessert brand, but we'll buy licences or form joint ventures for food brands," Mr Litti said.
Kacha Brothers will debut Teraoka Shoten, a Japanese gyoza restaurant, in Siam Paragon soon.
Mr Litti said the economic downturn did hurt his business in the first nine months of this year, but only slightly.
Sales from existing stores of each brand grew at lower-than-expected single-digit rates in the first nine months.
The firm's overall sales should grow by 30% this year with the openings of new dessert and ice-cream stores.