VGI Global Media Plc, an SET-listed advertising space provider under BTS Group, will expand internationally to create new revenue streams and strengthen its out-of-home media business.
Marut: Opportunity in nearby countries
Chief executive Marut Arthakaivalvatee said his company expects to enter Laos, Cambodia, Vietnam and Myanmar through partnerships with or acquisitions of local firms.
Infrastructure development in these countries is proceeding rapidly, with up to 70 transport concessions available in Vietnam alone, he said.
"These provide huge growth opportunities for our ad space business," said Mr Marut.
VGI will unveil two new media formats next year _ ad space on both WiFi connection media and platform screen doors.
The former will be aimed at skytrain passengers wanting to connect to the internet on Jasmine International Plc's network.
Passengers will watch a video clip on their mobiles before the internet is accessed.
Platform screen doors are being installed at nine high-traffic stations including Siam, Chong Nonsi, Asok and Phaya Thai.
VGI is spending 700 million baht on the platform screen doors _ 100 million this year and the rest next year.
Mr Marut said VGI is providing the skytrain station platform doors in exchange for a 5% reduction in its concession fees.
The company is developing ad space that serves urban residents but particularly daily skytrain commuters, he said.
VGI, which already manages skytrain ad space for BTS Group along the original routes, is negotiating with the Bangkok Metropolitan Administration over the new route extensions.
Mr Marut said the company saw revenue decline for in-store media management in Tesco Lotus and Big C hypermarkets in the first three quarters of this year.
Many companies operating in the fast-moving consumer goods category including Unilever Thai Holdings and Proctor & Gamble have cut their ad spending.
Shares of VGI closed Tuesday on the SET at 12.90 baht, up 10 satang, in trade worth 252 million baht.