The forthcoming digital TV, for which licence auctions are to be held in mid-December, will draw fresh investment of 100 billion baht for networks, set-top boxes, content and channel operations.
A set of digital signal-converting equipment.
Competition among potential digital TV bidders will be fierce as they vie to secure 24 licences for commercial-purpose channels. Their aim is to share revenue from ad spending, which was worth more than 100 billion baht last year (with 60% going to free TV).
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