TrueVisions announced the launch of its monthly subscription 3D television programming package in a strategic drive to take a step ahead in the pay-TV market.
The country's biggest pay-TV operator is adding a 3D channel for families on top of its 50 high-definition (HD) programmes.
Viewers need a 3D-enabled set to watch the programme via 3D glasses.
Sueksit Cholasuek, director for marketing of TrueVisions, said there are 500,000-600,000 TV sets supporting 3D technology in the market.
Sales of 3D TV sets grew by up 15% last year totalling 200,000 units, compared with only 1-2% previously.
He said about half of TrueVisions's premium subscribers are tech-savvy.
TrueVisions's first 3D programme is children animation show Cats and Dogs broadcast on the True Film HD channel (Channel 12).
Mr Sueksit said the company plans to buy all content platform including 3D despite costs being 5-10% higher than for standard channels.
He said that the limited amount of 3D content is the key factor impeding market growth.
To boost the 3D market, TrueVisions plans to produce its own 3D content such as reality show Cultivate Dharma Wisdom Season 2.
Platinum HD subscribers can watch the 3D channel for 12 months free of charge.