Business analytics could help combat violence in Thailand's southern provinces, says Ian Manocha, vice-president of SAS Institute, a North Carolina-based analytic software developer.
Insights from big-data technology can deliver intelligence to improve security and raise safety standards, he said.
"Multiple sources of data from different state agencies are the most challenging problems for the state," said Mr Manocha.
In the Middle East, governments already use big-data technologies against terrorism, he said.
Big-data files and complexity are emerging from an exponential growth in data, particularly unstructured data from social networks and multimedia.
In early 2013, SAS Institute established a big-data centre for excellence with 94 staff in collaboration with the Scottish government.
In Thailand, big-data technology could help tackle unrest by integrating fact-based insights from the police, military and local communities on organisations such as Barisan Revolusi Nasional, the Runda Kumpalan Kecil, Pattani United Liberation Organisation, and Gerakan Mujahidin Islam Patani, he said.
SAS Institute's technology can streamline reporting, enhance the accuracy and sharing of data, and provide greater situational awareness, he said.
Taveesak Saengthong, managing director of SAS Software (Thailand), said Thailand has the potential to build analytical skills for both domestic and foreign markets.