The Play Channel, a satellite TV venture between GMM Grammy, GTH and Image, is shifting its position from a free-to-air to a pay channel and its broadcast rights will be collected from set-top box operators.
The channel will be rebranded GTH Channel due to the strong brand of GTH.
From Friday, GTH Channel will exclusively broadcast via the GMM Z platform, while other set-top box operators will be able to air the channel once they pay sublicence fees.
Vijjapat Kojiw, managing director of the Play Channel, said there will be no free-to-air channels through the satellite TV network in the next few years due to the emergence of digital TV and fierce competition in the pay-TV platform.
Play Channel revenue comes from an average ad rate of 2,000 baht per minute. After the rebranding, it plans to generate half its revenue from channel fees next year.
The Play Channel will produce the second season of the popular Hormones teenage series and remake the ATM: Er Rak Error movie into a series.
To reduce series production budgets, the Play Channel will co-invest with GMM Z, a broadcasting subsidiary of Grammy. They will share the budget of 300 million baht next year.
An episode for each series will cost 1-2 million baht, the same as a free-TV soap opera, but it will have movie-production quality. The series will air in high definition
The Play Channel plans to provide what is called over-the-top content via online platforms and charge viewers based on the number of views.
Mr Vijjapat said the Play Channel will break even this year, generating 70 million baht in revenue before jumping to 300 million next year.