Tourism operators are being urged to attract customers to the high-end medical, golf, honeymoon and eco-tourism sectors.
A survey by the Tourism Authority of Thailand (TAT) found that the four segments were worth more than 130 billion baht, with 7.98 million trips a year.
Eco-tourism had the highest value at 54.6 billion baht, followed by honeymoons and weddings (34.62 billion), medical tourism (31.12 billion) and golf (10.54 billion). The biggest market for eco-tourism visitors was Europe, followed by Northeast Asia and Asean.
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