The Tourism Authority of Thailand (TAT) is improving its information-technology system to track tourist behaviours via online media in a bid to build a tourist database.
Visitors check out tour packages at the Thai International Travel Fair 2013, which was held in Bangkok’s Queen Sirikit Convention Center last week. THANARAK KHOONTON
Called TAT Social Customer Relationship Management (TAT Social CRM), the program uses a tourist database to create marketing plans and enhance their implementation.
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