Beloved visionary and the heart and soul of the world's most innovative and valuable technology company resigned today.
Also read Steve Jobs resignation letter here.
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Steve Jobs resigns as Apple CEO By Glenn Chapman
SAN FRANCISCO — Apple's legendary co-founder and top ideas man Steve Jobs resigned as chief executive Wednesday, the company said, in a long expected move after he began a dramatic fight with cancer.
In a written statement, Apple, the world's second biggest company by market capitalization, announced that chief operating officer Tim Cook would take over as CEO but that Jobs would stay on as chairman of the board.
"Steve's extraordinary vision and leadership saved Apple and guided it to its position as the world's most innovative and valuable technology company," board member Art Levinson said in a statement.
No reason was given for Job's resignation, but his health problems, including a lengthy medical leave for a liver transplant in 2009 and his increasingly gaunt appearances at public events, fueled speculation he would have to give up the everyday running of the company he co-founded in 1976
Cook ran Apple when Jobs went on medical leave and has essentially been running day-to-day operations since early this year with the company racking up record revenue and profit.
Jobs is seen as the heart and soul of Apple, with analysts and investors repeatedly expressing concern over how the Cupertino, California-based company would handle his departure.
"The board has complete confidence that Tim is the right person to be our next CEO," Levinson said.
"Tim's 13 years of service to Apple have been marked by outstanding performance, and he has demonstrated remarkable talent and sound judgment in everything he does," Levinson continued.
Jobs submitted his resignation on Wednesday and urged the board to implement its succession plan and name Cook as his replacement, according to Apple.
Cook was previously responsible for Apple's worldwide sales and operations, including management of the supply chain, sales activities, and service and support in all markets and countries.
Jobs is a living legend in Silicon Valley. He is the beloved visionary behind the Macintosh computer, the iPod, the iPhone and the iPad.
Born on February 24, 1955 in San Francisco to a single mother and adopted by a couple in nearby Mountain View at barely a week old, he grew up among the orchards that would one day become the technology hub known as Silicon Valley.
Jobs was 21 and Steve Wozniak 26 when they founded Apple Computer in the garage of Jobs's family home in 1976.
While Microsoft licensed its software to computer makers that cranked out machines priced for the masses, Apple kept its technology private and catered to people willing to pay for superior performance and design.
Under Jobs, the company introduced its first Apple computers and then the Macintosh, which became wildly popular in the 1980s.
Apple's innovations include the "computer mouse" to make it easy for users to activate programs or open files.
Jobs was elevated to idol status by ranks of Macintosh computer devotees, many of whom saw themselves as a sort of rebel alliance opposing the powerful empire Microsoft built with its ubiquitous Windows operating systems.
Jobs left Apple in 1985 after an internal power struggle and started NeXT Computer company specializing in sophisticated workstations for businesses.
He co-founded Academy-Award-winning Pixar in 1986 from a former Lucasfilm computer graphics unit that he reportedly bought from movie industry titan George Lucas for $10 million.
Apple's luster faded after Jobs left the company, but they reconciled in 1996 with Apple buying NeXT for 429 million dollars and Jobs ascending once again to the Apple throne.
Since then, Apple has gone from strength to strength as Jobs revamped the Macintosh line, revolutionizing modern culture with the introductions of the iPod, iPhone, iPad, and iTunes online shop for digital content. - AFP
(Source: AFP, Steve Jobs resigns as Apple CEO By Glenn Chapman, link)
Computer Industry Vocabulary
resignation (noun) - the act of leaving a job permanently ลาออกจากตำแหน่ง
resigned (verb) - leaving a job permanently
submitted - formally given to someone so they can make a decision about it ยื่นเอกสารเพื่อการพิจารณา
submitted his resignation - formally told the company that he is stopping work
resignation letter - the official letter used when a person "submits their resignation"
innovative - new and original, unlike other things in the past, using new methods or ideas เกี่ยวกับการปรับปรุงใหม่, ที่เต็มไปด้วยจิตใจปฏิรูปใหม่
valuable - worth a lot of money มีค่า
founder - a person who first starts a business, or organization ผู้ก่อตั้ง
co-founder - person who starts a business or organization together with another person
legend (noun) - an old and popular story that may or may not be true
legendary (adjective) - a person who is very famous and has a lot of stories told about them
Apple's legendary co-founder - a very famous person who helped to found the Apple Computer company
ideas man - a person known for the good ideas they dream up (come up with good ideas)
expected - believe will happen คาดว่า (จะเกิดขึ้น)
long expected move - an action that people thought would happen
dramatic - a very emotional event or series of events
dramatic fight with cancer - a very emotional period when he had cancer and tried to cure it
market capitalization - the total value of all of a company's stock shares (number of shares X price on stock exchange
take over as - start working as (replacing another person)
CEO - Chief Executive Officer, the most powerful manager and decisionmaker in a company, responsible for managing the daily operations of the company, reports to the board of directors
board of directors - the group of people chosen by the shareholders (owners) of a company to govern and control a company, decide on high level policies and appoint senior officers
chairman of the board - the head of board of directors
stay on as chairman of the board - remain working for the company as the chairman of the board of directors
X reports to Y - manager X is responsible for the actions and work of employee Y
take over as CEO - start doing the job of CEO (that someone else had before)
stay on as ... - continue working for the company in the position ...
extraordinary - special; going beyond what is ordinary or usual เป็นพิเศษ
vision - the ability to imagine how a company, country, society, industry, etc. could develop in the future and to plan in a suitable way วิสัยทัศน์
reason - an explanation of an event, why an event happened เหตุ ; เหตุผล ; สาเหตุ
no reason was given - they did not explain why
leave - a period of time when a person does not work, because of some disease, either "paid leave" or "unpaid leave" การพักงาน
medical leave - to take time away from work to undergo medical treatment
liver transplant - replacing a sick liver with a liver from another person
gaunt - very thin
speculation - ideas or discussion about why something has happened or what might happen การคาดเดา, การคาดการณ์ ประเมิณสถานการณ์
fueled speculation - created speculation
essentially - for the most part ที่สำคัญที่สุด
day-to-day operations - all the activities that a business has to do each day to continue as a business (workers producing goods, pay the workers, repair the machines, etc)
running day-to-day operations - managing the everyday activities of the company
record - the best or most ever achieved สถิติ
revenue - income from taxes or business activities รายได้
profit - money that you make from selling goods and services after all your costs have been paid กำไร
racking up record revenue and profit
soul - the spiritual part of a person or thing วิญญาณ
the heart and soul of Apple - the most important part of Apple
concern - a worry ความกังวล
expressing concern - to say that you are worried about something (let people know and be aware)
departure - leaving ออกจาก
confidence - trusting and believing in something, feel sure about something ความมั่นใจ ความเชื่อมั่น
13 years of service to Apple - 13 years working for the company Apple (serving it)
outstanding - clearly very much better than what is usual ยอดเยี่ยม, ดีเด่น
performance - how well something succeeds; or how badly it does
outstanding performance - very good, excellent performance
remarkable - unusual or special and therefore surprising and worth mentioning ไม่ธรรมดา
talent - the natural ability to perform some job or task well ความสามารถพิเศษ
demonstrated remarkable talent - showed that he had very special talent
sound judgment - made good judgements and decisions that worked (success, not failure)
urged - advised someone very strongly about what action should be taken วิงวอน
implement - put a plan into action, make a plan work; to make something such as an idea, plan, system or law start to work and be used นำมาใช้ นำ แผนหรือนโยบายมาปฏิบัติ
succession plan - a plan for what to do when the person is not there anymore
replacement - someone or something that takes the place of another ผู้การทำหน้าที่แทน, การทำหน้าที่แทน
name his replacement - say who should replace him
supply chain - the many steps of making and assembling the parts in a complicated electronic device
service and support - customer service, helping customers who have already bought a product: 1. using their product (support), and 2. repairing the product when it is broken (service)
a living legend - he is still alive and he is like a legend already (most legends happen after a person dies)
visionary - a person with good plans (dreams, visions) about the future for a company
beloved visionary - a visionary who is loved by (many) people
single mother - a woman who has a baby (but no husband, so baby has no father)
adopt - to become a parent of a child that was not born to you (not biologically your child)
couple - two people who are married or are involved in a romantic relationship คุ่รัก
barely a week old - just a little over a week old (just born)
orchards - a farm with many fruit trees
hub - the central or main part of something where there is most activity จุดศูนย์กลาง
technology hub - a central place for technology companies
Silicon Valley - the area south of San Frnacisco famous for being the place where the world's computer industry was first born
cranked out machines priced for the masses - produced computers with a price that many people had enough money to buy (affordable)
cater to - try to make the product or service you sell meet the needs of a certain group of customers
superior - better than others
masses - large numbers of people; mobs ประชาชนจำนวนมาก
became wildly popular- became very very popular
idol - a person who is greatly loved, admired and even worshiped by a group of people (their "fans" or "fan club")
status - someone's position in society สถานะทางสังคม
elevated to idol status - became an idol for many people, many people grew to love him
devotee - a person who loves some subject, person, activity, product, etc very much (very enthusiastic about it)
Macintosh computer devotees - people who really liked the Macintosh (enthusiasts)
rebel - a person who fights against the government or some other "authority", refuse to obey rules, etc กบถ ผู้ก่อกบฏ
alliance - when groups or states join together to help each other พันธมิตร สหพันธ์
ubiquitous - found everywhere, seen everywhere
ubiquitous Windows operating systems - Windows software for running computers found everywhere
internal - existing or happening inside a person, object, organisation, place or country ภายใน
power - energy in the form of electricity produced in large quantities and used to operate lights, machines, and heating
struggle - a difficult fight or an attempt to defeat someone การต่อสู้เพื่อความอยู่รอด
internal power struggle -when two or more people or groups inside a company are fighting for power and control of the company
sophisticated - complicated and advanced in design ที่มีการออกแบบให้ซับซ้อน
workstations - small computers
sophisticated workstations - small computers with an advanced design
reconcile - getting back together and being friends again (after disagreement and separation)
ascending the throne - becoming the king of a country
ascending once again to the Apple throne - once again becoming head of Apple
content - the subject, ideas, or story that a piece of writing or a radio or television programme deals with เนื้อหา,สาระ
online shop for digital content - a webpage and app on the internet where you can buy music, movies, books, magazines, newspapers, etc
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