Entering the tritium watch market, C Thong Panich recently launched its Super Bright Mission to introduce Swiss Force timepieces, notable for its automatic micro gas light system.
The Thai distributor believes that the Swiss watch brand will prove to be popular among a generation of young men who share a taste for outdoor adventure and travelling. Moreover, the pricing between 9,500 and 40,000 baht makes it affordable.
C Thong Panich managing director Vipavan Mahadumrongkul said: "Currently, there is no middle to premium watch with a reachable price tag available in the market. Swiss Force watches offer beautiful designs, and we have firstly introduced the Officer and Adventure models, which will be followed by premium models for the festive season at the end of the year. The watches also answer in terms of function with a tritium micro gas light, a substance that is able to illuminate in the dark 100 times more than the one used in regular watches."
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.