Contrary to what many believe, Thai publishers who produce mainly content of local interest are finding it easier to expand their reach to nearby countries, especially to large emerging markets in East Asia such as mainland China, Taiwan and Asean member states like Malaysia and Indonesia. This point was made recently by Chonrungsee Chalermchaikit, vice-president of the Publishers and Booksellers Association of Thailand (Pubat).
Chonrungsee Chalermchaikit, vice-president of the Publishers and Booksellers Association of Thailand (Pubat): ‘The greatest opportunities for us lie in Asia where the degree of cultural difference is less.’
Books for children enlivened with beautiful illustrations and lifestyle-type texts on boosting one's spiritual development are two genres that are attracting a lot attention from overseas publishers, she said.
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