In the modern world, there exists a group of people - the so-called "circle of fashion". Those belonging to this group regularly speak and spell names of designers from all over the world, and their free time is used to text friends to update them with phrases deriving from names of runway prints and trends, which change from one season to another.
An image of Pablo Picasso shown at www.mrporter.com
Of course this is incomprehensible to those living outside that bubble - those who have other priorities aside from names and the premium prices used to create value in clothes. These people's "real" life of waking up, venturing into the traffic to get to work, and going back home again - the loop of everyday life - comes with more pressing necessity and pairing a suit colour with a new necktie, or thinking of new details of shoes that won't be on shelves for the next six months, are simply irrelevant.
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