At birth it is an astronaut, a figure just landed and alien to its surroundings. With a large and faceless head, it's generic yet eye-catching. As time goes on, the blank canvas gathers character and it morphs into being, perhaps growing up to be a hilltribe doll or martial arts legend or a Star Wars character. This is a platform toy, which is all the rage among international design and toy enthusiasts.
If you Google "platform toy", more than half of the top 10 results involve the CE (pronounced "zee") platform toy project created by Thai company Expertise Partner International (EPI).
CE, which stands for creative enhancement, is intended to be used as a model where designers can flex their creative muscles. The first of its kind from Thailand, it is now becoming the world's fastest-selling platform toy.
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