One of the country's most successful English-language tutoring centres, Enconcept was founded in 1995 during a boom in the tutorial-school sector. Many of its rivals have since fizzled out, but Enconcept has managed to evolve with the times and keep pace with the changing needs and demands of subsequent generations of youngsters.
Thanin Ua-Apithorn, founder of IT solutions company XeerSoft Malaysia, found a way to take advantage of advances in technology and help Thai students learn English more effectively through the use of newly developed tools. He is now CEO of Learnbalance Group, which manages Enconcept E-Academy, while XeerSoft continues to function as Enconcept's IT solutions partner.
What drawbacks have you identified with the approach taken in the national education system to the teaching of English?
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