WILL.I.AM/ #WILLPOWER: Right now, we're not entirely sure whether William Adams, aka will.i.am, is still passionate about making music. Since his last studio outing, Songs About Girls, released in 2007, will.i.am has been keeping himself busy with many other endeavours. To date, he has provided voices for Madagascar 2 and Rio, appeared in X-Men Origins: Wolverine and Date Night, started his own clothing line, become the face of Intel and is now appearing as one of the judges on the hit British TV talent show, The Voice.
With all that he's got going on, it's fair to say that making his own music has fallen down his list of priorities. For many artists, though, he remains the go-to producer - one who's capable of churning out contagious tunes at the drop of a hat. This particular skill has served him well since the inception of the Black Eyed Peas, but not so much when it comes to his solo efforts.
Will's latest studio project, #willpower, suffers from the same predicament. The album's first single, This is Love (featuring Eva Simons), came and went without leaving any lasting impression despite the fact that it reached No1 in the UK singles chart. Then we have the much talked about Scream & Shout, which features former pop queen, Britney Spears. The track may not be the most amazing thing Will has ever done, but it got us psyched about what could be in store.
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