Taking a break from his research work in Shiseido's laboratory, Kazutaka Sasaki is a facilitator of seminars that inform parents and children of how they can safely enjoy being out in the sun. The educational seminar was initiated after a survey indicated how parents may overlook sun protection for their little ones.
Children should put on sunscreen to protect the skin from UV damage.
Conducted in Singapore, the survey among 309 women demonstrated that the mothers were conscious of the need for sunscreen and tend to be more careful about their own UV protection than that of their children. The research also showed one in three children don't use sunscreen. "The phrase 'like a baby's skin' may evoke an image of a perfect healthy-looking complexion. However, the skin of children under the age of six is still unstable, making it more vulnerable to environmental damage than adult skin, and so [there is] the need for sunscreen products for kids," said Sasaki, a scientist at Shiseido's Suncare Product Development Group.
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