'What's the craziest thing you've ever done?" a journalist asked when Pascale Mussard took the media on a tour through the ground floor of Hermes shop in Singapore, which had been completely transformed to welcome the arrival of the brand's new metier, "petit h". With an endearing laugh, she extended her arms and declared: "This! Petit h!"
Photos courtesy of HERMES
But crazy it is not. Crazily creative, maybe. Petit h is a small project that Mussard has been dreaming up for a long time. "It's a project that, if I really take time to talk about, the explanation will probably go on until tomorrow. There are so many stories to tell about it. The main thing is it's a human project."
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