Artima Suraphongchai grew up in a family that does not view advertising as a consumer, but as a critic. After all, her father is Vinit Suraphongchai, the working committee chairman of Adfest, an advertising festival for Asia-Pacific. His work has exposed Artima and her sister to the immense amount of creativity that goes into creating an advertising campaign, and she can never look at any advertisement merely at its face value.
PHOTOS: PORNPROM SATRABHAYA
"Ever since I was a little girl, I have always been an analytical viewer. When I saw a TV commercial, I would think about the idea, the execution and whether the message was successfully conveyed. Throughout my childhood, I had listened to so many professional comments from the judges of Adfest - a definite perk of being my father's daughter," said the vibrant entrepreneur.
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