It's a match made in fashion heaven when one of Thailand's leading clothing labels, Asava, meets sassy lingerie brand Kyra in a collaboration that will surely win the heart of fashionistas who get a kick out of lingerie design.
The idea was initiated late last year and materialised gradually over nine months. Polpat said the connection he felt when Kyra proposed the idea was almost instant.
"Collaborating with another brand is not easy. Asava has its own philosophy and other brands have theirs, too. Before landing a project with anyone, there needs to be a lot of fine tuning to get the point of view right for both parties. The recipe must work harmoniously with both brands," said Polpat, founder and creative director of Asava.
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