Leading French fashion house, Louis Vuitton continues its world tour of the buzzing street scene by inviting three upcoming international street artists _ Eko Nugroho from Indonesia, Ben Eine from the UK and Franco-Tunisian eL Seed _ to bring their vision to bear on the fashion house's emblematic giant silk square. This collaboration began last season with artists Alko, Retna and Os Gemeos _ themselves following in a tradition of partnerships with contemporary artists, including Stephen Sprouse, Yayoi Kusama, Takashi Murakami and Richard Prince.
Born in 1977, Indonesian artist Eko Nugroho's comic-inspired multidisciplinary work questions the nature of mankind, our contradictory and ironic nature and the absurdity of life in general. He works across disciplines and sites, making public murals, and exhibiting paintings and drawings while exploring the possibilities of other media such as embroidery, artist books, comics and video animation. Eko was one of the participating artists at the Indonesian Pavilion in the 55th edition of the Venice Biennale in 2013. For LV, Eko chose to mix urban and pop influences with traditional Indonesian motifs. His intriguing design conjures up a mythical beast in deliberately clashing colours, which twists across a geometrical background of scale-like shapes in blue and khaki.
Ben Eine is one of London's most prolific and original street artists. He is a renowned London-based "writer" who specialises in the central element of graffiti _ the letter. From single letters to complex and wry combinations, his alphabet can be found throughout London. Eine's letters transgress the usual stylised image devised to depict form and emotion and through a combination of colour, placement and size become fully formed and unique personalities in their own right. Eine has drawn on Louis Vuitton's heritage in designing his art. He expresses the excitement of travel in words and colour, printing the phrase "great adventures" in bold block letters and eye-popping shades on to a dramatic black background, and framing the entire design with the Louis Vuitton signature.
The art of eL Seed was born on the streets of Paris, and now adorns walls across every continent. Weaving together traditions from differing artistic spheres, eL Seed is known for his symphonies of colours and shapes. Classic wild style graffiti techniques spell out letters from the Arabic alphabet, which he skilfully sculpts into breathtaking creations. Working primarily with subjects that seem contradictory, his art reflects the human condition. His collaboration with LV was inspired by Arabic calligraphy _ imagine the graceful swirls of this ancestral art overlaying the Monogram pattern. One half of the design is printed in fuchsia, while the other is covered with a discreet filigree that reveals, rather than conceals, Louis Vuitton's iconic motif.