It's now been 10 years since the unveiling of The Magazine, a pretty ripe age for a magazine which Bangkok Post subscribers have come to know as a beautifully produced insert that comes with the newspaper twice a month. Since it has come of age, so to speak, the publishers have decided to take it a step further.
So to mark The Magazine's 10th anniversary, a huge celebration titled "A Perfect 10" was held at the ballroom of the Grand Hyatt Erawan in Bangkok, where guests were introduced to the publication's next incarnation. It will now appear monthly, weighing in at roughly 300 pages, and the fashion and lifestyle content will be available to readers at local news stands for 180 baht a copy.
Bangkok Post subscribers will continue to receive their copies of The Magazine free.
On hand to welcome guests at the Erawan were Post Publishing president and chief operating officer Supakorn Vejjajiva and the senior editor of The Magazine, Prakit Woraprasit.
Upon stepping into the ballroom, guests were dazzled with a display of more than 300 images adorning the four walls from various fashion shoots, as well as all 245 previous covers in display cases around the room. A jazz band held sway from the centre of the room, which was lit with a blue light evoking a bygone era.
An abundance of finger foods lined buffet tables at the back of the room and guests were free to wander around the exhibition and amuse themselves with selfies taken with their favourite fashion portraits. Clusters of stools were available for those whose five-inch stilettos were taking their toll.
The formalities began when master of ceremonies Sirinya Bishop introduced Mr Prakit, who gave a rousing welcoming speech.
Post Publishing executives then joined the stage for a champagne toast, followed by a video presentation that took guests behind the scenes of a magazine shoot. Interviews with designers, stylists, photographers and models gave evidence of the high regard held for The Magazine in the industry for its creative and imaginative fashion spreads and original articles on fashion, beauty, entertainment, travel, art and design.
The highlight of the evening was a charity auction of 10 portraits from selected fashion shoots, some of which never made it to print for various reasons, but were stunning, provocative and a bit risque nevertheless.
The auction was conducted by actress and comedienne Daraneenuch Pohpiti, and captured the total attention of the assembled guests.
Approximately 500,000 baht was raised from the auction for the Tai Fah Diew Gan Project, which raises funds for orphans in the three southernmost provinces under the auspices of the Education for Development Foundation. More money is expected to be raised for the charity from the sale of portraits in an upcoming exhibition by The Magazine.