Perhaps you (or your teenage children) have a flair for designing hip T-shirts that are coveted by friends, or you've decided that your calling in life is to design and sell crafted furniture made of local hardwoods. How should you reach your intended customers?
PHOTO: MAKSYM YEMELYNOV/ISTOCKPHOTO/THINKSTOCK
On the streets of any major city in Thailand, you'll see a seemingly endless selection of goods being sold in both formal marketplaces such as shops and malls, and by informal vendors who line the pavements with their wares. While foot traffic can generate healthy revenue for your business, what if your ambitions extend to targeting a global customer base over the internet?
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