Internet Solution & Service Provider Co (ISSP) is stepping up marketing promotions to boost its cloud software and services in an effort to offset lagging sales of its consumer internet service.
The company is spending 20 million baht on building cloud infrastructure this year.
Managing director Bundit Wongwatanasin said ISSP is tapping into software as a service (SaaS) for the first time, enabling users to use software online.
SAP, the German enterprise software company, provided the cloud-based enterprise resource application to ISSP.
Mr Bundit said the rapid growth of cloud computing in Thailand is reducing companies' capital investment costs.
Conventional licence-based software costs at least 10 million baht compared with 1-3 million baht for a cloud-based system.
Targeted customers are those in the retail and industrial segments as well as medium-sized companies with registered capital of no more than 200 million baht.
"We intend for our cloud service revenue to account for 40% of the company's total revenue this year," Mr Bundit said.
He said ISSP is in talks with TOT Plc to rent space at the state telecom agency's data centre for expanding the capacity of its data service instead of investing more to increase capacity at its own facility.
Mr Bundit said ISSP expects its sales revenue to increase by 15-20% this year from 170 million baht last year thanks to the new cloud revenue stream.
The internet service market is facing challenges on several fronts but mainly from telecom network providers and mobile operators that control consumer broadband and wireless internet services.
Mr Bundit said the internet industry in Thailand has only six major players, a sharp drop from 15 providers in the recent past.
About the author
- Writer: Suchit Leesa-nguansuk
Position: Senior Reporter