OfficeMate Plc, the country's leading stationery and office equipment store chain, hopes to double sales revenue to 20 billion baht over the next three years.
It plans to add a new unit dedicated to online sales by the end of next year to ensure its turnover increases by at least 15% by 2016.
The unit will take care of online activities for all business units under its parent firm, Central Retail Corporation, which includes Central Department Store, Robinson Department Store, B2S, Supersport, Power Buy and Tops Supermarket.
OfficeMate chief executive Worawoot Oonjai said 250-300 million baht will be used to build a central warehouse to support the online sales operation.
The warehouse will have space of 10,000 square metres and could be expanded to 50,000 sq m.
Mr Worawoot said: "The online business could be our growth engine in the future as it is able to respond to people's digital lifestyles."
The company estimates that the new unit alone could generate sales as high as 4 billion baht in three years once it is fully up and running.
The remaining 16 billion baht of income will come from sales from two core units, the OfficeMate and B2S book and stationery chains, which are expected to earn 5.8 billion baht and 4 billion baht respectively.
Mr Worawoot said the performance of both OfficeMate and B2S in the first half of this year was slightly lower than projected due to the economic slowdown.
He said people are also spending more time on social media and do more reading on electronic devices.
OfficeMate still sees potential for book business because customers prefer buying books at stores in shopping complexes rather than from standalone shops.
It will remodel B2S stores in the second half, starting from its branch in Chidlom this month and followed by the CentralWorld branch by the end of this year.
The B2S store at Chidlom will have a modern look to suit the young generation.
OfficeMate plans to open five B2S stores to take the total to 90 by the end of this year. It will also offer more limited-edition products.
The company plans to open 3-4 new OfficeMate branches this year, bringing the total to 50.
More programmers have been hired to strengthen its online platform.
About the author
- Writer: Pitsinee Jitpleecheep
Position: Business Reporter