True Move, the country's third-largest mobile operator, set a marketing budget of 100 million baht this year for fourth-generation mobile broadband services.
Kittinut Tikawan (second right), True’s director for device product management, and Krit Prapatsakdi (second left), head for sales and marketing of Sony Thai, at the briefing yesterday.
The company aims to have at least 500,000 4G customers this year, out of a total of 6 million 3G subscribers.
Kittinut Tikawan, director for device product management of True Corp, said the company is working closely with international handset manufacturers to bring more 4G-enabled phones into the Thai market.
He said True expects sales of its mobile devices, including mobile phones, tablets and aircards, to increase by 40% this year, up from 13.7 billion baht last year, thanks to growing customer numbers migrating from second- to third-generation mobile broadband service.
True teamed up with Sony Thai to bundle its 4G mobile data promotional package with the latter's 4G handsets. Sony's 4G Android-based phones range from 12,900 to 22,000 baht.
True is also offering its own 4G TrueBeyond handsets priced at 9,900 baht to attract the masses.
Mr Kittinut said 4G mobile devices are growing in popularity and availability globally. Even though 4G in Thailand is still in its infancy, the advanced wireless technology is gaining in momentum, he added.
He said the company plans to install an additional 2,000 4G base stations in 15 major provinces by year-end, up from a few hundred sites in Bangkok's central business districts.
True announced it would spend 15 billion baht this year rolling out 3G base stations on the 850-MHz frequency and 4G LTE bases on the 2100-MHz band.
About the author
- Writer: Suchit Leesa-nguansuk
Position: Senior Reporter