Why has Nissan revived Datsun? Nissan believes there are several markets around the world yearning for a no-frills budget car, hence the Datsun badge with affordable prices for the masses.
Only a manual gearbox is available.
Go is based on the March hatchback.
The first market to get the Go five-door hatchback is India, followed by Russia, South Africa and Indonesia next year.
Actually, such a strategy reflects that of sister-brand Renault, which is using Dacia as the low-cost brand for several European markets.
This gives Nissan and Renault the chance to make good use of existing technologies and to reach out to a wider customer base.
Is the Go based on the March?
Yes it is. The Go and March share the same 2,450mm wheelbase length and 1.2-litre three-cylinder petrol engine.
But to make the Go cheaper than the March, it has been stripped of unnecessary features such as rear power windows and automatic transmission.
It doesn't sound fit for Thais...
True, Thai palates are a bit more sophisticated than those found in other emerging markets, even if we're talking about a budget car like the Go.
In the first place, however, the March is already attempting to woo first-time car buyers with prices starting at less than 500,000 baht thanks to special excise tax and investment perks given to makers of eco cars in Thailand.
Couldn't the Go just come from Indonesia?
In theory, it could. But the Go needs to have at least 40% of its parts made locally if it wants to come to Thai shores duty free.
We know why you're asking because by next year, Suzuki will be producing the next-generation Alto A-segment car in Thailand to slot beneath today's Swift Eco Car.
About the author
- Writer: Richard Leu
Position: Motoring news Editor