Ready to take a chance on a New Era of Computing?
- Published: 10/08/2013 at 11:46 AM
- Online news:
When digital mobile and social networks connect the world into one in the new era of computing, people can communicate quickly and at any time through mobile devices, with mobile phones and tablets expected to increase up to 10,000 million units in 2020.
Every change has its opportunity, not only understanding as much as others but also preparing by creating capabilities in competition and building success for organisations in the business sector, public organisations and particularly organisation leaders in the business sector, government sector and public organisations which need to adapt to new roles in a rapidly changing business and economic environment.
New roles of organisation executives in the New Era of Computing are to empower employees through values or extract full employee potential in order to make valuable products, services and organisations. In engaging customers as individuals, executives can use analytics solutions to analyze huge volumes of data to produce goods and services for different needs and amplify innovation with partnerships to make a difference in promoting organisation innovation and competitiveness, including success in organisational management.
Analytics, Social Business, Mobility and Cloud Computing technologies are crucial factors management can support internal organisational management, including finance, marketing and personnel management to achieve development and promote organisational innovation, including important strategies for enhancing competitiveness in the world of fast communication and enormous data.
Analytics plays a key role in extracting and making sense of the Big Data to get meaningful insights about markets and consumers, covering all trends and target group behaviours. Organisation management must understand and take actions based on the insights. For example, Bangkok Hospital is a leading organization in optimizing analytics for Smarter Healthcare. The organization used Hospital Information System (HIS) linked to its system of medical records electronics for its 29 affiliated hospitals throughout the country to help process information which resulted in great benefits for both customers and hospital management. Patients now experience consistent service throughout whichever affiliated hospital they visit and receive customized healthcare plan based on their individual needs, while the hospital management can draw a specific investment plan, financial management and hospital administration as well as identify new market opportunities. Also, Asian Property Development Public Co., Ltd. used Business Analytics Software for data analysis for customer segmentation, following up on sales operation results and index indicating operation results, including linking data from each data source for analysis quickly and accurately which helps in complex report preparation, shortening business time, and using data to make decisions that will help the organisation plan for increasing demand in the future, adding results to customer satisfaction and following up, evaluating and managing business indicator to compare strategic and operational objectives.
Social Business is a technology that utilizes Social Network capabilities to create closer relationships at internal and external levels. Companies can strengthen staff relations and improve efficiency through social collaboration, breaking down obstacles to employee communication, reducing cumbersome processes and enabling employees at all levels able to talk to executives. At the same time, the company is able to enhance engagement with customers through social media by listening to customer needs, analysing and processing what is being talked about the brand online before developing products and services that precisely cater to those needs.
From 2012, the IBM Institute for Business Value found that 66% of companies use social networks to search for information faster and improve work effectiveness and this will increase by 84% in the next 2 years, reflecting a new kind of business with social networking a factor in organisational management processes. As well as the success of an international company, CEMEX, the world’s 3rd largest construction materials company, with 200 employees in 50 countries worldwide, tens of thousands of people can talk through Social Network enabling the company to launch products within only 1 in 3 as predicted and reducing capital costs by nearly $ 1 million.
Mobility is an indispensable technology for the present generation as the 5th factor in life. From convenience in communication and making life easy as you wish in any place and any time, wireless technology is not only fashionable but is considered vital to create new opportunities for organisations in terms of revenue generation, creating an image, building experience for brands and enhancing employee potential and capabilities.
Air Canada has adopted the technology to be a leader in self-service by providing convenience and meeting the needs of passengers, including giving impressive experiences to passengers by establishing an Innovation Team and developing iPhone and BlackBerry services that can be used easily by just clicking the icon, increasing convenience of service channels, doing safe business and receiving information in real-time. Thus, the airline still could optimize 80% of management costs, spending less time for development services and reducing documentation costs and increasing quality of customer services to satisfy more customers.
Cloud Computing is like an key jigsaw making technology work and effectively dealing with Big Data, elastic scalability, accommodating enormous amounts of data that changing rapidly and enhancing organisation competitiveness, including ensuring safety of last backup to call back to use all the time so that businesses can continue without interruption. Currently, there are several business organisations using Cloud Computing and have been successful in managing it such as Netbay which opened the first software service in Thailand with both infrastructure and software solutions for the public sector and private sector by providing infrastructure as a service, platform as a service and software as a service to world-class standard, making services stable and secure and data safe.
In addition, CAT Telecom Public Company Limited (CAT) has created and provided Cloud Computing infrastructure and client specific applications in the public and private sectors and making the most of infrastructure capacity driving a fully integrated IT service provider under safe infrastructure, reducing costs and expenses and increasing productivity, saving energy, including building confidence among customers.
All these technologies make the new era of computing filled with opportunities not only in this country but also internationally. It depends on you whether you are ready to take the chance of new era of computing.
- New era of computing and Smarter Planet >> http://www.ibm.com/smarterplanet/th/en/
- Social business, analytics, mobility and cloud computing >> http://www.thinglink.com/ibmthailand
- IBM Thailand Facebook >> https://www.facebook.com/IBMThailand