'You Are What You Wear" is Bangkok Fashion Society's Autumn/Winter 2013 screaming manifesto. The adage does not only pay homage to fashion's indispensable place in the societal ladder, but also serves as a reminder to wear original designs while pulling together to shun copycats, the biggest problem staring the local fashion scene in the face.
Comprised of 15 fashion houses _ Asava, Curated by Ekthongprasert, Disaya, Greyhound Original, Issue, Kloset, Milin, Munchu's, Painkiller, Playhound by Greyhound, Senada, Something Boudoir, Tu'i, Tutti & Tutti Fruitti and Vickteerut _ BFS presented the cohorts' A/W 2013 collections last week at TCDC.
Polpat Asavaprapha, the head of BFS, has summarised the global trends into three categories: tribute to the glorious days, new pop art culture, and dynamic design. These three strong influences are felt throughout international fashion scenes.
On the homefront, the 15 brands seem to be listening to and watching the international fashion world closely as BFS has also produced three major motifs seen through every brand.
"Something Decadent" looks back to the heydays of each era, manipulating the luxuriousness of specific times, as well as reinterpreting what was once considered decadent.
Curated by Ekthongprasert, "Dream a Dream" questions the sense of identity in the Jazz Age when women first enjoyed liberty. Iconic architectural prints and sombre black and white overtones run rampant.
Greyhound Original remains classy with a film noir inspiration and speaks through shadows and illusions, while Kloset injects a little bit of Marilyn Monroe's glamour through "A Girl's Best Friend" collection where favourite items such as diamonds, lace, flowers and leopard prints are given a new twist.
Inspired by Kandinsky, Munchu's picks up on furs and satins to hark to the olden and golden days, and Milin's "I Think Sold" emulates the auction house atmosphere of the super rich onto moulage technique and more complex patterns.
The influence of pop art appears to be taking over this season. With a lot of colours and loud prints, as well as direct homage to pop artists, "A Way of Pop" section brings life to the party. Asava still doesn't shy away from New York, and "The Big Apple" soaks up Roy Lichtenstein's endless intrigues through its main pop apple prints. Painkiller's penguins are ubiquitous, but with its signature fine eye for details, penguins are taken to brand new heights.
Playhound's "Playhound TV" jumps back to the 90s when MTV was the answer to all, and when you wished Beavis and Butthead had been your best buds in high school. Disaya's Pop/Art takes inspiration from different art periods (Jeff Koons is, of course, mentioned), and translates them into different candy prints.
"Minimal Mobility" might just be a category reserved solely for Vickteerut _ with a few minimalistic pieces from other collections. The High Lord of Minimalism does what he does best when it comes to toning down non-necessity, and concentrates on construction and pattern-making. Vickteerut's "The Basic Trilogy" is inspired by the Yoshimoto Cube, which could be endlessly transformed. Leaning on lighter colour palettes, it will be a soft winter after all.
Besides the common themes, outstanding colours for A/W 2013 include nude and neutral, black and white, party colours and pop palettes, while the new silhouettes are oversized, as well as clean lines and new volume dresses.
About the author
- Writer: Onsiri Pravattiyagul
Position: Entertainment Editor