Siam Sun Autosales Co, a Thai-owned importer and distributor of Chinese machinery brands, is revving up its outlet expansion to capitalise on growing demand for industrial vehicles in Thailand.
Regional demand for industrial vehicles is growing, so SiamSun is opening five new showrooms, says Mr Akradech. Besides in Thailand, the company also sells Chinese brands in Laos, Cambodia and Myanmar. PANUMAS SANGUANWONG
Managing director Akradech Wongpituchroj said the company is spending 1.5 billion baht to set up five new showrooms.
Of the spending, 1 billion baht was allocated last year mainly to construct two outlets in Nakhon Pathom and Ratchaburi provinces and buy new land. Those outlets have started operations.
The remaining 500 million baht will be spent this year to set up three outlets in Ayutthaya, Saraburi and Samut Prakan which are due to open by year-end.
Siam Sun is the authorised importer and distributor of two leading Chinese brands _ Heli forklifts and XGMA.
XGMA products include loaders, excavators, forklifts, rollers, bulldozers, graders and road machinery.
The authorised distribution for the brands covers not only Thailand but also Laos, Cambodia and Myanmar.
Through its subsidiary Thai Sun Inter Machine Co, the firm sells two other Chinese brands _ Shacman heavy-duty trucks and Sany concrete-mixer trucks.
"We focus mainly on Chinese car brands, which are internationally recognised as having high quality on a par with European and Japanese brands," Mr Akradech said.
Siam Sun expects sales of 1,300 units and revenue of 3 billion baht this year, up from 880 units and 2 billion baht last year.
"The five new outlets will play a key part in driving the company's sales growth this year and in future," said Mr Akradech.
He expects demand for industrial vehicles in Thailand to reach 20,000 to 25,000 units a year, with 35-40% being heavy-duty trucks.
The key drivers are expanding private investment and the labour shortage.
About the author
- Writer: Piyachart Maikaew
Position: Business Reporter