De Thai Corporation, a supplier of Thai products to duty-free shops and modern trade chains in Egypt, is still operating normally despite the political violence that has caused huge losses to many businesses.
Managing director Sodakit Vongkomolshet said Egyptians are still spending on their daily lives normally because the violence takes place in limited areas.
Egyptian customers have been stocking more products in their homes, leading to a sharp rise in De Thai's sales in July and August.
"Thai-made products are very popular among Egyptian customers because the prices are reasonable and the quality is in the same league as products from European markets," Ms Sodakit said.
Apart from having better-than-expected sales from modern retail chains, the company's sales to duty-free outlets also increased because Cairo's international airport is a hub for connecting flights to other destinations.
Ms Sodakit said De Thai is the only Thai company that exports products to sell at six international airports in Egypt. Over the past four years, demand has increased each month.
With trading experience in the Middle East market, the company is confident that Egypt, which has a population of 90 million, still has huge room to grow despite the crisis.
De Thai is also the representative of Unilever Thai Holdings to distribute its seasoning products in the Middle East and African markets.
The company was recently allowed to install closed-circuit television at its shops in Egyptian airports.
It expects its sales this year will grow by 60% to more than 3 billion baht, up from 2.1 billion last year. About 60% of sales will come from duty-free channels and the rest from modern trade.
Ms Sodakit said De Thai is conducting a feasibility study to supply products to other countries including Kenya and Nigeria over the next 3-5 years.
"Both Kenya and Nigeria are emerging markets and have a lot of potential. Their populations are very attractive at 110 million and 120 million," she said.
About the author
- Writer: Pitsinee Jitpleecheep
Position: Business Reporter