Vitallife Corporation, the preventive medicine and anti-ageing centre operated under Bumrungrad Hospital, is searching for foreign partners to expand the wellness centre abroad.
The centre plans to expand to Europe and the UAE through partnerships in the near future, said chief executive Anthony Jude Tan.
Chief executive Anthony Jude Tan says a focus on more inclusive programmes for the whole family is driving revenue growth.
Vitallife has representative offices in the US, Germany, China, Hong Kong, Myanmar and Vietnam, plus eight affiliated clinics in the Philippines, Malaysia, Indonesia and Mongolia.
Vitallife expects to see 4,000 clients making 14,000 visits this year. Customers learn about the centre through overseas representatives, referrals and word of mouth.
The 2012 revenue of Vitallife is estimated at 210 million baht and projected to increase by 40% this year, said Mr Tan.
He attributed the increase to Vitallife focusing on its programmes rather than its clinics.
Other factors include a shift in the age demographic from those aged 40 and above to people of all ages through an emphasis on immunity and preventive care.
"We are making it a more inclusive programme - one that involves the whole family," said Mr Tan.
He said the centre has seen an increase in Thai clients to half its portfolio, up from 40%, through word of mouth and increased awareness of healthy lifestyles.
The Public Health Ministry predicts the number of diabetes patients in Thailand will triple to more than 4 million in the next eight years.
Also, health statistics show the obesity rate among people aged 20-29 has increased by 36% for men and 47% for women over the past five years.
Mr Tan believes Vitallife has a share of more than 50% of the wellness sector.
Since the centre was opened 12 years ago, revenue has tripled.
Vitallife has focused on educating the public in preventive care, investing in research and development that it expects will lead to an expansion of its programmes.
In the last 12 months, the wellness centre has introduced new laboratory tests for genes and telomeres.
Mr Tan said Vitallife has an edge because its message to consumers is based on scientific data as a hospital affiliate, and it does not use exaggerated information to lure clients.
About the author
- Writer: Nop Tephaval
Position: Business Reporter