The National Broadcasting and Telecommunications Commission (NBTC) plans to enhance the content standard for the broadcasting industry and ban illegal content such as pornography and hate speech.
Col Natee Sukonrat, chairman of the NBTC's broadcasting committee, said the broadcast of such illegal content is rising significantly.
Broadcasting illegal content violates Section 37 of the Broadcasting Act, but only channel operators are required to comply with this regulation. Content producers are not responsible for their illegal content.
The NBTC plans to regulate content providers by issuing them licences, which will cover application providers as well.
Col Natee said the broadcasting industry needs regulations that foster good content. Licensed operators must be responsible for their content and required to screen good content providers.
Licences for application providers will be issued and effective next year, and content providers will have to pay a 4% licence fee to the NBTC.
For digital TV, the time-sharing regulation should be channel operators share at least 10% of time slots with content providers, with a maximum of 40%, he said.
"We may be the world's first regulator that regulates all participants in the broadcasting industry," said Col Natee.
Broadcasting industry advertising revenue is valued at 100 billion baht annually.
The regulator also wants to issue licences for TV-rating companies in order to foster greater accuracy and promote competition among the ratings providers.
Normally regulation of TV ratings differs in each country, depending on the industry and social environment.
The Japanese regulator agreed to Thailand's method for digitisation, which uses generated money from the licence auction to subsidise signal-converting set-top boxes, said Col Natee.
This allows a faster transition to digital.
Col Natee said the must-have rule is an internationally accepted regulation even though many analysts here oppose it.
In June, the European Court of Justice ruled against Fifa, the world's football governing body, saying governments can insist international tournaments be shown on free-to-air television.
RS Plc, the holder of broadcast rights for the 2014 Fifa World Cup, is suing the regulator to stop implementation of the must-have rule and is refusing to allow all 64 World Cup matches to be aired on free TV.
About the author
- Writer: Saengwit Kewaleewongsatorn
Position: Business Reporter