Pay-TV operators are boosting consumption of their sports programmes with the introduction of lower subscription fees for mobile devices.
Anat Mekpaiboonwattana, managing director of TrueVisions, said its TrueVisions Anywhere application had attracted 300,000 downloads and 150,000 registered subscribers since its launch in April.
The app attracts viewers for its sports content, particularly football's Uefa Champions League and Europa League.
There are two options _ 39 baht per game or a package of 159 baht for 16 games.
Subscribers must use this service via True's WiFi broadband or third- and fourth-generation mobile services by True Move H.
''We insist that this app will work even when there are 100,000 users at one time,'' Mr Anat said.
Subscribers to TrueVisions' platinum and gold packages can watch the two competitions, comprising up to 300 matches per season, starting Sept 18.
The company has also joined hands with Channel 3, owned by BEC World Plc, and Channel 5, operated by the Royal Thai Army, to broadcast the two competitions on its free channels.
Channel 5 will broadcast six live games and six re-runs of the Europa League, starting on Sept 25 with the match between PSV Eindhoven and Ludogorets.
Channel 3 will broadcast 14 live Champions League matches, starting on Sept 18 with the clash between Manchester United and Bayer Leverkusen.
Meanwhile, CTH, the holder of English Premier League broadcast rights, is partnering Advanced Info Service (AIS) to provide live broadcasts via mobile devices for 199 baht per month.
Separately, TrueVisions' chief commercial officer Ong-ard Prapakamol said the company did not want to comply with an order by the National Broadcasting and Telecommunications Commission to remove a 10-second advert from a banner showing TV programmes.
''It's unfair for us as other operators such as GMM Z also have banner ads,'' said Mr Ong-ard, who said the company is considering a legal petition.
About the author
- Writer: Saengwit Kewaleewongsatorn
Position: Business Reporter