Online retail sales were jumping for "Cyber Monday," the key Web shopping day following the US Thanksgiving holiday weekend, a survey showed.
©AFP PHOTO/Stan HONDA
IBM said its cloud-based digital analytics platform, tracking shopping in real time, showed sales up 27 percent from last year as of 2300 GMT.
"All signs point to Cyber Monday being a banner year," IBM said on its Digital Analytics Benchmark blog.
"The multiscreen shopper is out in full force this year."
The number of consumers using a mobile device to visit a retailer's site was 20 percent, and 10 percent of consumers were using their mobile device to make a purchase, according to IBM.
"Apple continues to be a big winner with the iPhone driving more retail shopping than any other device with traffic reaching eight percent versus 6.5 percent and 5.6 percent for iPad and Android respectively," the blog post said.
The company based its data on "the industry's only cloud-based Web analytics platform that tracks more than a million e-commerce transactions a day."
IBM offered no specific forecast for Monday sales but on Sunday, the research firm comScore predicted retailers would take in $1.5 billion for the day, a jump of 20 percent.
Cyber Monday became a tradition several years ago, when consumers would wait until the Monday after the holiday weekend to shop using high-speed connec
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