The Tourism Authority of Thailand (TAT) and its subsidiary Thailand Privilege Card have joined hands to relaunch the Thailand Elite Card with new privileges to cope with operational loss.
TAT Governor Suraphon Svetasreni, right, and TPC acting managing director Vilaiwan Twichasri with the new version of the Thailand Elite Card.
The card was launched in 2003 under the government of former prime minister Thaksin Shinawatra with a 1 billion baht budget to give a lifetime membership scheme to non-resident aliens. Due to the loss of 1.27 billion baht since inception, the government of former premier Abhisit Vejjajiva decided to halt the operation.
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